Analytics: The Corbin, Kentucky area has its own resources (internal and external), utilizes consumer product analytics to gather and analyze data on customer behavior, preferences, and purchasing patterns, providing valuable insights for strategic decision-making.
The Corbin, Kentucky area is ideal for working with CPG industry analyst subjects such as:
In-House CPG Industry Analysts (Supply Chain and Manufacturing)
Corbin, KY, is home to existing manufacturers with comprehensive analysis capabilities, including in-house CPG industry analysts specializing in supply chain and manufacturing. This expertise ensures optimized operations and strategic insights, driving efficiency and innovation for local manufacturers.
Analysis Done on the Manufacturing Floor
Corbin, KY, with its services for client brands, they can avail its roster of analytical capabilities, covering on-site manufacturing practices, delivery schedules, ingredients, packaging, recipes and formulations and more. This thorough analysis ensures efficient operations and high-quality production standards for local businesses.
Direct Links with CPG Groups Such as Nielsen, Nulogy and SPINS
Corbin, KY area related facilities both internal and external analytical resources, including Nulogy, IRI, Nielsen, and SPINS. These strategic resources provide manufacturers with valuable insights and data, enhancing decision-making, customer research, consumer research and operational efficiency.
Full Analysis Reports Available to Customers
Corbin, KY area facilities offer full analysis reports available to customers, providing detailed insights into various aspects of manufacturing and supply chain operations. These comprehensive reports ensure transparency and help customers make informed decisions to optimize their business processes.
Examples Include:
Syndicated Store Data
- Information is accessible through Nielsen, SPINS and IRI for most major retailers in the Supermarket/Mass, Natural/Organic, Drug, Dollar/Value, Convenience, Club, and Military (Exchange/Commissary) channels.
- Ideal uses include gaining insights into sales trends, conducting competitive analysis, and examining distribution, pricing, and trade promotions. With data available across hundreds of markets and categories for all UPCs, the consistent format facilitates easy comparisons between products, retailers, and markets.
Retailer Specific Store Data
- Ideal for retailer collaboration and managing categories and supply chains, using the retailer’s own data in their preferred format. Accessible from various retailers, both large and small, though data availability and format can differ.
- Data typically excludes competing retailers and may not cover the entire category, focusing instead on your own products. Additionally, these data points can provide valuable shopper insights, enhancing understanding of customer behavior and preferences.
Manufacturing Data
Nulogy software is a platform designed to optimize the efficiency and collaboration of contract packaging and manufacturing operations.
- Nulogy helps contract manufacturers streamline their operations by providing real-time visibility into production processes, inventory management, and supply chain coordination.
- The software enhances collaboration with brand owners and suppliers, ensuring quality control, compliance, and on-time delivery through integrated workflows and data analytics.
Supply Chain/Warehousing Data
Supply software companies provide solutions that streamline and optimize supply chain management for businesses.
- These companies help businesses enhance efficiency by offering tools for real-time inventory tracking, demand forecasting, and logistics industry management.
- Their software solutions improve collaboration across the supply chain, ensuring seamless communication and coordination between suppliers, manufacturers, and retailers.
Examples of Companies Doing Analytical Services Include:
NielsenIQ
- Specializes in consumer behavior and retail analytics.
- Offers insights into market trends, consumer preferences, and competitive analysis.
IRI (Information Resources, Inc.)
- Provides market, shopper, and consumer insights.
- Focuses on the CPG (Consumer Packaged Goods) industry with advanced analytics and big data solutions.
SAS
- Offers comprehensive analytics solutions for various industries.
- Specializes in advanced analytics, AI, and machine learning for supply chain, marketing, and manufacturing.
SAP
- Provides a wide range of analytics and business intelligence tools.
- Focuses on supply chain management, manufacturing, and e-commerce analytics.
IBM
- Delivers advanced analytics and AI solutions through IBM Watson.
- Covers consumer insights, supply chain optimization, and marketing analytics.
Oracle
- Offers Oracle Analytics Cloud for comprehensive data analytics.
- Specializes in marketing, supply chain, and sales analytics.
Tableau
- Provides data visualization and business intelligence tools.
- Used extensively in e-commerce, marketing, and consumer product sales analytics.
Adobe Analytics
- Focuses on digital marketing and web analytics.
- Provides insights into consumer behavior, marketing effectiveness, and e-commerce performance.
Google Analytics 360
- Offers enterprise-level analytics for web and e-commerce.
- Provides insights into user behavior, marketing ROI, and sales performance.
Salesforce
- Provides Salesforce Analytics Cloud for comprehensive business analytics.
- Specializes in sales, marketing, and consumer insights.
Qlik
- Offers data visualization and business intelligence solutions.
- Used in manufacturing, supply chain, and sales analytics.
Microsoft Power BI
- Provides business analytics tools for data visualization and reporting.
- Covers various aspects of consumer product sales, marketing, and supply chain analytics.
Alteryx
- Provides data blending and advanced analytics tools.
- Used for marketing analytics, supply chain optimization, and sales forecasting.
SPINS
- Specializes in natural, organic, and specialty product retail analytics.
- Provides market insights, consumer trends, and competitive analysis in the health and wellness sector.
Nulogy
- Focuses on supply chain analytics for contract packaging and manufacturing.
- Offers solutions for operational efficiency, inventory management, and collaboration across the supply chain.
Cloudera
- Provides enterprise data cloud solutions.
- Specializes in data analytics for manufacturing, supply chain, and e-commerce.
Teradata
- Offers data warehousing and analytics solutions.
- Used in consumer product sales, marketing, and supply chain optimization.
Kantar
- Provides comprehensive market research and consumer insights.
- Specializes in brand performance, media effectiveness, and shopper behavior analytics.
GfK
- Offers market and consumer insights analytics.
- Focuses on consumer product sales, marketing trends, and competitive analysis.
Mu Sigma
- Specializes in decision sciences and data analytics.
- Provides solutions for marketing, supply chain, and consumer insights.
Domo
- Offers business intelligence and data visualization tools.
- Used in marketing analytics, sales performance, and operational efficiency.
Anaplan
- Provides connected planning and analytics solutions.
- Focuses on supply chain planning, sales forecasting, and financial planning.
Salsify
- Offers product experience management and e-commerce analytics.
- Provides insights into product performance, digital shelf optimization, and consumer behavior optimization.
Blue Yonder (formerly JDA Software)
- Specializes in supply chain and retail analytics.
- Offers solutions for demand forecasting, inventory management, and logistics optimization.
RetailNext
- Provides in-store analytics and retail intelligence.
- Focuses on shopper behavior, store performance, and sales optimization.
Qubit
- Specializes in personalization and customer experience analytics.
- Provides insights into e-commerce performance, customer segmentation, and conversion rate optimization.